Online shopping today is largely driven by price and convenience – consumers are driven by finding a good deal on products that are delivered quickly.

Toward 2026, these basic wishes will still exist, but expectations of the shopping experience will have changed drastically.

Millennials Also era of Gen Z consumers, for example, will be demanding more from e-commerce providers, such as the ability to discover, in real-time, unique goods they will not find in big-box retail chains.

To organisations with remain applicable in the next 10 years, here need to add two magic developments that must be acknowledged. From now until 2026, physical retailers will continue to reduce the amount of physical space they hold, switching their investment emphases online.